EXPLAINING AN ANIMATED EXPLAINER VIDEO
Explainer videos are becoming more and more popular these days as a marketing tool and are a very effective way to drive traffic to your website. So as a courtesy to everyone out there wanting to have their own explainer video, I have given you a little "behind the scenes look" at how I create an animated explainer video and what you can expect if you want me to make one for you.
It all starts here. You have an idea or a concept that you need explained in a simple and effective way and an animated explainer video can do just that. It could be that you need a video for a Kickstarter project, an app walkthrough, or an explanation for your new start-up.
Whatever your idea is, it can benefit from an animated explainer video which will help you capture your audience's attention.
Once you have your idea clearly in mind we can start collaborating on ways to produce an engaging video.
This process involves you giving me a brief about the idea and any background information that you think is necessary. Along with this you may give me some direction on what style you want. Whether that be 2D cel animation, 3D motion graphics, whiteboard animation or anything in between. We then discuss the best direction for moving forward with your idea.
Now is the time to let your imagination run wild.
After we have chosen a stylistic direction to head in, I will create two to four style frames.
These are a snapshot of the final video and are meant to give you an idea of what my vision is for the finished product.
They also allow you to make changes to the style of the video without a lot of wasted time on redoing animation.
Without a strong script the video will fail. The script should be the foundation of the video.
It should provide all the necessary details that are to be in the video. This includes the text for the voice over as well as any notes describing what is happening at that point in the video.
The script needs to be finished and polished before anymore planning can happen. Moving forward with a finished script can save a lot of time that might have been wasted in redoing parts of the video.
The storyboard is like a visual script. It summarises scene by scene the finished video with notes on the actions taking place as well as what is happening with the audio. It also includes other auxiliary information such as the scene number and the timing of each scene.
Once any changes have been made and you have signed off on the storyboard the fun stuff can begin.
This is where the magic happens, the animation. It is also the most time consuming part of the process. Hours can be spent tweaking keyframes and animation curves to make the final product as appealing as possible.
Throughout this process I will be giving you updates on how I am progressing so as to keep you in the loop. Please bear in mind that these updates are a work in progress so some of the animation might be incomplete.
While the animation is being done or even before, the voiceover is being recorded.
Some videos have a voiceover and some don't. Generally videos that are information heavy will have a voiceover, while those that are more conceptual might not.
Along with the music it is best to animate to the voiceover as it can be useful for the timing of the video.
Music is 50% of the video, it is essential for setting the tone and it is often overlooked. Without music or even without properly matched music your video will fall flat.
For this reason it is important in the early stages of development to be considering the type of music you want to accompany your video.
It's also good to have your music ready before animation because it allows me to animate to the beat.
Sound effects give the final video polish and provide extra context for what is happening on screen.
The final step, rendering is the process of generating the final video from all the layers of animation, pictures, text and audio.
This involves me watching a progress bar while it slowly fills up. It can take anywhere from 5 minutes up to 5 hours or more, depending on the complexity and type of the project.
While rendering, the processing power of the computer is tied up which means I can't continue work on the project. For this reason I only do large renders when absolutely necessary.
Once the final video has been rendered I deliver it to you, the client. Delivery is usually done over the internet using a service like Dropbox or WeTransfer. With delivery a compressed HD version of the final video is sent ready for upload to YouTube, Vimeo or your own website. A raw uncompressed version, as well as the project files could be included if you need them.
If you like what you see here and would like me to make an animated explainer video for you, please feel free to contact me and we can discuss more about your idea.